No option for File Naming Rules in ST10 for Solid Edge data management.
Solution
Launch 'All Programs->Solid Edge ST10 -> Choose PDM Integration' and select 'Solid Edge with File Management'. Then go to 'Solid Edge Options -> Manage -> Use Solid Edge data management'. Check the box 'Automatically name files via Document Number and Revision', in the 'Document Naming Rule' tab.
Notes and References
Hardware/Software Configuration
Platform: INTEL
OS: window
OS Version: n/a
Product: SOLID_EDGE
Application: DOC_MANAGEMENT
Version: V110.0
Function: SEDM
Ref: 001-8960463